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What's happening in digital.

Notes from the field on digital marketing: search visibility, ad optimisation, conversion rates and e-commerce.

Topics: VisibilityPerformanceAdvertisingConversionSEOE-commerceContentBrandMeasurementGuide
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Visibility

14 August 2026 · 7 min read

Is your brand visible inside AI assistants?

People now type the question to an assistant, not a search box. How do you measure this new surface, and where do you start?

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Guide

9 April 2026 · 8 min read

Seven questions to ask when choosing an agency

Comparing prices is not enough when collecting proposals. Seven questions that reveal a lot in the first meeting.

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